Thursday, May 05, 2005

Bonjour' from Paris!

Vive' La France...and Viva Las Vegas!

I love the Paris hotel in Vegas, I'm in town for a couple days
and that's where I'm doing my part for the greater good
of the NOW Economy! Don't know if you've been here lately,
but they're leaving the lights on all night long in Vegas
(something my Dad used to get really upset at me about when I was growing up).

Today I rode the monorail over to see the new
2.7 BILLION Dollar Wynn Hotel...
resort, golf course and casino!
And that doesn't even begin to describe all it is.
All the big names have a "boutique" in the hotel
in a hallway that looks like Rodeo' Drive in Beverly Hills!
It's HUGE with a capital "HU!"
Hint:It has a Ferrari dealership inside the hotel!

How many of you thought that's exactly what Vegas needed...
Another casino!
But The Wynn isn't just another casino, obviously.

I've said it before, one thing you'll never hear in Las Vegas is
"how bad the economy is."
Vegas knows the secret to "wynning" in this
"emotional" economy where spending money feels good.

Wish more organizations would figure it out...
Whatever you sell is BORING.
And whatever I sell is BORING...
unless you or I find a way to make it REMARKABLE
in the eyes of the consumer.
I think Steve Wynn did.
Boo-Yah!

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