Wednesday, August 27, 2008

Remarkable WORKS

This is the new NETWORKING SITE of our new Charlotte Marketing Chapter...(more to come)
For now: Any business, any product, any market, gets better when you get better with your IDEAS and IMPLEMENTATION! Remarkable marketing is when message, market, delivery, and systems all come together for REMARKABLE RESULTS in profits and growth. McDonald's is a great example. Even though most people can make a better hamburger than McDonald's...they still make more money than you! Because they gave up on the HAMBURGER a long time ago.

The real reason most individuals are broke or under-performing when it comes to PROFITS is that they're still focused on making hamburgers...and McDonald's is focused on driving a billion of them into the marketplace again this week. They're EXCELLENT at BUSINESS SYSTEMS! Big clue in this NOW ECONOMY. One of my mastermind members/client is a retailer who no longer depends on just walk in traffic or sales that come through the front door to change his success or lack of it.

How about YOU? Get more remarkable with your marketing and see what can happen for you.


posted by Michael York at 3:32 PM 0 comments

Tuesday, August 19, 2008

Welcome to Atlantic City...

Ah yes, the famous Boardwalk at the Jersey shore. I'm here speaking at the Great Nor'easter event for the Pennsylvania IADA and all the Captains of Enterprise in attendance. It's amazing to see the shear NUMBERS of people here. Driving, checking in, eating out, on the Boardwalk, at the Borgata, in the stores...
I just wanted to ask them if they've heard about the terrible economy on CNN...cause they're obviously not paying attention.

The evidence is overwhelming and everywhere.
I literally have not been able to eat in any of the 7 restaurants in my hotel here because whenever I'm ready to eat (and not at the conventional lunch/dinner times) the line is so LONG...

When Indiana Jones' new movie came out (after Indy taking 20 years off) it captured revenues of over $200 million in the first 10 days. Here's a revelation you won't hear on CNN, the marketplace HAS THE MONEY! If you've got the right value proposition they can write the check. But not for boring, same-old-same-old, surplus stuff they can get anywhere...if there's nothing very special about what you do or how you do it, then it becomes all about the PRICE. And how low can the buyer get you to go, or how easy it is to go someplace else.
Make the customers life easier, or provide incentives, or increase your value, or the value they place on your experience and they'll bring the money to your "show." End of lesson.
Now if I could just find a spot at a Blackjack table somewhere...

posted by Michael York at 5:01 PM 0 comments