Mastering Marketing in Michiana
Dateline: South Bend, Indiana. Just a couple of touchdown drives from my hotel is the famed Notre Dame campus. Touchdown Jesus, the Golden Dome, The Fighting Irish, The 4 Horsemen, so many STORIES! Notre Dame has done an amazing job of MARKETING over the years. And that's why I'm here...Marketing & Stories.
I'm speaking to the Michiana Advertising Federation this afternoon on MARKETING NOW! If you haven't given much thought to marketing lately, chances are good that your business isn't doing very well. Even though this NOW economy is booming (check the facts, it's true) many individuals and organizations are bust. Lagging sales come from boring sales "shows" and many of the prospective buyers have moved on.
Better questions are where the treasure lies. Questions like "If your business closed tomorrow, would anyone notice...or care?" and "If there were NO TV, NO RADIO, and no other conventional communication, how would you get your message out?"
It's time to think differently about the things you already know a lot about.
Whether you realize it or not, We're ALL in the marketing business. Because if you're not very good at marketing, chances are you'll get fewer chances to prove how good you are at what you do in today's NOW economy.
What do DISNEY and THE U.S. MARINES have in common? They're both in the business of RE-DESIGING YOU and they both understand that when opportunity arrives it is too late for preparation.
Want to score more customers...get a better marketing gameplan!
I'm speaking to the Michiana Advertising Federation this afternoon on MARKETING NOW! If you haven't given much thought to marketing lately, chances are good that your business isn't doing very well. Even though this NOW economy is booming (check the facts, it's true) many individuals and organizations are bust. Lagging sales come from boring sales "shows" and many of the prospective buyers have moved on.
Better questions are where the treasure lies. Questions like "If your business closed tomorrow, would anyone notice...or care?" and "If there were NO TV, NO RADIO, and no other conventional communication, how would you get your message out?"
It's time to think differently about the things you already know a lot about.
Whether you realize it or not, We're ALL in the marketing business. Because if you're not very good at marketing, chances are you'll get fewer chances to prove how good you are at what you do in today's NOW economy.
What do DISNEY and THE U.S. MARINES have in common? They're both in the business of RE-DESIGING YOU and they both understand that when opportunity arrives it is too late for preparation.
Want to score more customers...get a better marketing gameplan!
