Friday, October 29, 2004

The NOW Economy...

Welcome to The NOW Economy!
The latest version of our changing business landscape.
Where millions and billions and trillions of dollars exchange hands daily.
Where remarkable wins and
boring goes home and whines about the terrible economy.
(download your free 100 page e book here www.michaelyork.com/author )

Ever notice in Las Vegas no one is talking about how bad the economy is?
They're open 24/7 and someone is always paying to get in and stay in.

This economy (read, customer) loves Starbucks, and Harley Davidson.
Flying Jet Blue, and going to Disney World!
And Sears has gotten an EXTREME HOME MAKE-OVER!

This EMOTIONAL marketplace owes you nothing,
but is willing to pay almost anything

for a cool show or feel-good experience.

If there's nothing very special about your work,
you won't get noticed... or paid much for it.
But bring value to this marketplace and the customer will pay attention,
and pay you well for it.

Value is in, ordinary is out.
Emotion beats logic.
Remarkable beats boring.
How are you becoming uncommon and remarkable in the NOW Economy?
The customer is waiting...

Michael

Friday, October 22, 2004

Traveling and Speaking...

It has been an exciting summer/fall for travel and speaking. Audiences in
Dallas, Tulsa, Phoenix, West Virginia, Nashville, Atlanta, Jacksonville, Birmingham, & more.

Just back from Orlando and a Becoming Uncommon luncheon keynote for the
Orlando Regional Chamber's new Breakfast Club
(Their motto: Develop NEW business... PERIOD!)
Over 200 movers and shakers and enterprise-makers!
We had a blast!
Kudos to Orlando & The Chamber there for their CAN-DO attitude (individually & collectively)
after the pounding Florida took this hurricane season.

p.s. And yes, I went to Disney World with family in tow,
to see The Show!
Cirque', Mickey, Port Orleans, spending too much money...
and feeling good about the experience.
The Emotional Economy Rocks!

Michael

Tuesday, October 12, 2004

Joining the ranks...

It's official: I am a Blogger!
As foreign as that seems to many unsuspecting individuals and organizations,
there are now around 2 million bloggers.
Wow.

Blogs, bloggers, and blogging is fast gaining notoriety via the seemingly endless political wars, skirmishes, talk shows, and propaganda. (Blog sounds like a place that Luke Skywalker should be flying off to in search of Yoda, doesn't it?)

Bloggers aren't as big (or ordinary, or boring...) as the "old" news mediums, but much faster.
And as some of my recent reading material reminds us...
"It's not the big that eat the small, it's the fast that eat the slow."

How does it feel to be on the leading edge?
Reading this means you're edgy, an explorer, a learner/reader/adventurer...
Hanging ten on the surfboard of the most sophisticated marketplace the world has ever known!
Boring and average and ordinary are out...
The Remarkable Show is in!
Newer, better, faster.
Cool, hip, uncommon.

As a passionate proponent of :
1. Becoming Uncommon
2. Leaving evidence of that fact...

I'm continually searching for ways to provoke audiences and individuals to
think differently about something you already know a lot about.
How cool-ly does blogging fit into the formula?

Welcome to my blog.
An online-notebook for thinking out loud.
Thanks for joining in, out here on the edge.
Michael

Friday, October 08, 2004

New Website

Welcome to The Future!
The Future is not what it used to be...that's why they call it The Future.

And The Future is exactly why we call this The UNCOMMON BLOG!
A "web log" of my writings, rants, raves, instruction, and inspiration for you, my fellow students.

I'm Michael York, and I'm a student.
Student & CEO, to be exact. I know that because it says so on my business card...so it must be true.
Actually that's been my goal over the last 25 years or so, to be a good student...pay attention, take good notes, and now to share what I've learned with live audiences some 70 times each year, and with a new global audience here on my blog.

This is a big day for The Michael York Company, Inc.
As we sit on the precipice of a new online "show" at www.michaelyork.com
A new web log, new web site, and new web tools for teaching and learning.
Because training is BORING, but learning is COOL!

We are "GO" for launch...
check us out and let us know what you think with your comments, questions, and suggestions.
Drop us a line at
leader@michaelyork.com