Welcome to Atlantic City...
Ah yes, the famous Boardwalk at the Jersey shore. I'm here speaking at the Great Nor'easter event for the Pennsylvania IADA and all the Captains of Enterprise in attendance. It's amazing to see the shear NUMBERS of people here. Driving, checking in, eating out, on the Boardwalk, at the Borgata, in the stores...
I just wanted to ask them if they've heard about the terrible economy on CNN...cause they're obviously not paying attention.
The evidence is overwhelming and everywhere.
I literally have not been able to eat in any of the 7 restaurants in my hotel here because whenever I'm ready to eat (and not at the conventional lunch/dinner times) the line is so LONG...
When Indiana Jones' new movie came out (after Indy taking 20 years off) it captured revenues of over $200 million in the first 10 days. Here's a revelation you won't hear on CNN, the marketplace HAS THE MONEY! If you've got the right value proposition they can write the check. But not for boring, same-old-same-old, surplus stuff they can get anywhere...if there's nothing very special about what you do or how you do it, then it becomes all about the PRICE. And how low can the buyer get you to go, or how easy it is to go someplace else.
Make the customers life easier, or provide incentives, or increase your value, or the value they place on your experience and they'll bring the money to your "show." End of lesson.
Now if I could just find a spot at a Blackjack table somewhere...
I just wanted to ask them if they've heard about the terrible economy on CNN...cause they're obviously not paying attention.
The evidence is overwhelming and everywhere.
I literally have not been able to eat in any of the 7 restaurants in my hotel here because whenever I'm ready to eat (and not at the conventional lunch/dinner times) the line is so LONG...
When Indiana Jones' new movie came out (after Indy taking 20 years off) it captured revenues of over $200 million in the first 10 days. Here's a revelation you won't hear on CNN, the marketplace HAS THE MONEY! If you've got the right value proposition they can write the check. But not for boring, same-old-same-old, surplus stuff they can get anywhere...if there's nothing very special about what you do or how you do it, then it becomes all about the PRICE. And how low can the buyer get you to go, or how easy it is to go someplace else.
Make the customers life easier, or provide incentives, or increase your value, or the value they place on your experience and they'll bring the money to your "show." End of lesson.
Now if I could just find a spot at a Blackjack table somewhere...
posted by Michael York at 5:01 PM
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